My grandmother Bluma was my best friend. When I was a kid, we would watch old movies together, make collages and dress up in costumes from her closet. She always encouraged me to be creative. Bluma would let me have a say in her wardrobe choices — we usually went for the most colorful option. As she got older and needed certain devices and aids for daily living, she would often bemoan the lack of beautiful options. She never felt ashamed of wearing a hearing aid or carrying a cane; she simply wished that they were a little bit more stylish and fun. So when Audicus, a company specializing in affordable and stylish hearing aids approached me about doing a  collaboration, I was immediately intrigued. After meeting with the company’s president over coffee and learning about his passion for changing the stigma around hearing devices, I knew that this project was right up my alley.

I have often wondered why items like hearing aids, canes and walkers carry such negative connotations in popular culture. There is less fear attached to wearing glasses, but for some reason any other item typically associated with growing older becomes frightening. One of my goals with this project is to help change the image of aging and to celebrate the vibrancy and vitality of growing old. What better way to celebrate than with items that enhance our quality of life and ability to engage with the world around us?

I am thrilled to present The Advanced Style Limited Edition Canto hearing aid. Each one comes with the option of four colorful, removable adhesive patterns that are perfectly in step with the Audicus motto, Live Loudly. I helped design the adhesives with my grandma in mind, so I hope you like them!

The Advanced Style Limited Edition Canto hearing aid is available for a limited time HERE.